NAMSO

Film

Motion

Contact

Namso is an interdisciplinary director working across Film and Motion. Her connection to moving image reflects how memory moves: fragmented yet continuous, fleeting yet vivid.







Try Galaxy
Client    |     Samsung 
Role    |    Motion Director, Lead Motion Designer
Try Galaxy is a mobile app that lets users of other devices experience Samsung Galaxy features firsthand. It is also a campaign designed to help people overcome the hesitation of switching to a new brand and device.

The client’s first ask was a QR code to sit at the center of every artwork.
We turned that requirement into an opportunity, using it as a portal connecting worlds within The Multiverse.

Animated hands guide the journey as they reach, touch and explore different Galaxy experiences, showing how technology supports everyday life in a playful atmosphere.




To bring this vision to life, we collaborated with illustrator Justyna Stasik, whose flowing lines and bold, expressive style perfectly captured our aim to make technology feel human and emotive.

The key visual illustrates a magical line flowing into the QR code, sparking an explosion of creativity and colour that opens a world full of curiosity and playfulness.




The creative approach to the QR artwork was rooted in the three pillars of Openness, Galaxy Experiences and Try Everything. To kick off our creative exploration, we started by clarifying what these three pillars could mean visually.

From this interpretation, we aimed to express this world of technology not through data or interface visuals but through an abstract and artistic lens, focusing on how it feels and the emotion it creates.
 



The motion shows characters using different devices to explore and experience the Galaxy world. It shows how technology naturally weaves into everyday life, turning small moments into something creative and playful.




(A backstage sneak peek for the curious)


Prev    Next