Unpacked Global DOOH Takeover
Client | Samsung
Role | Motion Art Director
For Samsung’s global Unpacked event, we transformed 13 landmark locations, from Times Square to Piccadilly Circus, into immersive invitations to Join the Flip Side. The campaign celebrated the unveiling of Samsung’s latest Galaxy technology, with Seoul as the symbolic stage for creativity and progress.
As Motion Art Director in the pre-production phase, I developed the motion direction and visual structure of the DOOH films. Working closely with the creative and CG teams, I helped establish a cohesive motion language that brought the Flip Side’s dynamic energy to life on a monumental scale.
We also developed DOOH pieces that spanned from subway stations to street screens, bringing the campaign into the rhythm of everyday city life.