NAMSO

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Motion

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Namso is an interdisciplinary director working across Film and Motion. Her connection to moving image reflects how memory moves: fragmented yet continuous, fleeting yet vivid.







Rise of the Kids
Client    |    Nike 
Agency    |    Wieden + Kennedy
Role    |    Motion Director 
In the Middle East, Nike’s biggest rival wasn’t another brand, it was inactivity. Kids love sport, but many parents still see it as a distraction. <Rise of the Kids> gave children a voice to show their parents what sport really means: joy, growth, and expression.

To bring that spirit to life, we created a massive digital takeover in Riyadh Boulevard in Saudi Arabia, where 78 screens moved together, turning the city square into a living, breathing playground. This motion work captured the raw, unstoppable energy of kids enjoying five different sports.



It was a wild creative challenge to bring our key visuals to life across a complex multi-screen setup. We treated each display as part of one giant collage, using scale and rhythm to amplify the sense of movement. With a full sound system on site, we designed the audio to extend the motion into the space.




The visual language was built with collage and stop-motion rhythm. It felt raw and tactile, embracing imperfections and movement that reflect Nike’s “work in progress” spirit. The result was bold, playful, and alive, capturing how kids see sport in their own unfiltered way.



The motion works also appeared in places where kids and parents connect through sport such as aquariums and ice rinks, bringing the campaign closer to their everyday world.


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