Namso is an interdisciplinary director working across Film and Motion. Her connection to moving image reflects how memory moves: fragmented yet continuous, fleeting yet vivid.

Together, we are unstoppable
Client | Hennessy
Role | Art Director, Storyboard

The 2024 Hennessy Chinese New Year campaign celebrates the spirit of collective strength through the legend of the dragon, a mythical being formed from nine animals, each symbolising the power that comes from unity. This idea mirrors Hennessy’s belief that progress begins in community, where shared energy becomes unstoppable. Together, we are unstoppable.

Working with artist Yang Yongliang’s intricate 3D dragon assets, our team reimagined his work through light, rhythm, and texture, merging tradition with modern craft. The result is a cinematic campaign that reflects Hennessy’s elegance and the vibrant spirit of the Dragon Year.

As Art Director, I shaped the film’s visual direction and narrative flow, developing the storyboard and overall structure from concept to execution.

The motion work extended into the in-store experience, where the dragon sculpture installation brought the film’s world into a physical space.

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