Case Film
Client | Wieden + Kennedy
Role | Lead motion designer
Wieden+Kennedy led the global brand refresh for Hennessy, unifying its fragmented portfolio into a single, confident identity. The new system introduced a refined typographic hierarchy, a lighter and more expressive color world, and the introduction of Hennessy Red, all designed to make the brand instantly recognizable across every tier and touchpoint.
We created the case film to clearly communicate this new brand system while keeping the rhythm and bold tone that define Hennessy. The film combines structure and flow, guiding viewers through the logic of the refresh and turning the brand system into a clear, confident story.